Year
2024
Client
Supersonic Biotech
Category
Awareness Campaign - Health & Motion Design
PROJECT Duration
1 month
To produce a compelling and artistically refined video that translates the unseen battles of Parkinson’s into striking visual metaphors. The challenge was to craft a narrative that balances sensitivity and impact, making the experience tangible to the audience while maintaining a cinematic feel.
A captivating and deeply moving video, using abstract motion, kinetic energy, and a carefully designed soundscape to reflect the neurological disruptions of Parkinson’s. The video successfully heightened awareness and resonated with both medical professionals and the general public, reinforcing the importance of early detection and research.
AI was instrumental in generating complex motion patterns, enhancing visual distortions that mimic neurological symptoms, and creating fluid transitions that convey the progressive nature of the disease. AI also optimized sound design and voice synthesis, ensuring a fully immersive and impactful experience.
