Year
2024
Client
Awareness Campaign
Category
Symbolic Video - Social & Political Impact
PROJECT Duration
2 weeks
To craft a visually striking and emotionally charged video, embedding the yellow ribbon symbol into ordinary yet meaningful moments. The challenge was to achieve subtlety and depth, ensuring the message was both artistic and powerful without being overtly explicit.
A compelling and thought-provoking film, where the yellow ribbon subtly emerges in various everyday settings, reinforcing the persistence of memory and the need for collective awareness. The video resonated strongly, generating discussion and emotional engagement.
AI was essential in designing poetic and evocative imagery, ensuring a seamless integration of the yellow ribbon motif in diverse scenes. It also played a key role in refining visual storytelling, enhancing artistic coherence, and optimizing cinematic composition, making the message both subtle and impactful.
