Year
2024
Client
Camino TV x Adidas (Competition)
Category
Fashion Design - AI-Assisted Concept
PROJECT Duration
Competition Entry
To create a visually striking and emotionally resonant design that captures a place of personal significance while maintaining the iconic Firebird silhouette. The concept had to reflect ambition, determination, and the journey toward personal growth.
A bold and modern jacket design, incorporating gradient neon hues and a mountain-climbing visual narrative, symbolizing the relentless pursuit of self-improvement. The proposal successfully fused sportswear aesthetics with an aspirational mindset, staying true to the Adidas ethos of pushing boundaries.
AI was key in generating visual compositions that embodied the theme, ensuring a seamless integration of color, depth, and symbolism. It allowed for rapid iterations of the concept, refining textures and enhancing the overall storytelling through digital rendering. The result was a visually immersive and deeply personal design.
